One of the marketing communication efforts that Liquid Assets was lacking in was email. I put emphasis on this communication method, immediately creating and sending out weekly emails every Friday. The response that we received was tremendous. With the opens of each email increasing from 200 to 1,100+, we were finally able to target and retarget consumers that needed that extra push and information about the products to land that sale. 

Each email was designed to keep a consumers attention. I highlighted a selection of products in each, including information and infographics about each that clearly detailed what it was the consumer would be purchasing and why it was a smart purchase. Each email was also equipped with easy, click-able "ONLINE ORDERING" or "SHOP NOW" buttons that would take the consumers directly to our online ordering platform or The Loop catalog. I always included an "FOLLOW US ON OUR SOCIALS" prompt. Each email was completely stacked with all the necessary communication methods that made these efforts effective.